You have not
incorporated social media in your business? Not even thought of it?
Your business is on a bad path. Nevertheless what you are
producing, selling or servicing, if you have not yet considered to leverage
social media for your purposes you are more than late.
Now you might think "What is this social media all
about?" I believe IT IS ALL ABOUT SOCIAL MEDIA. It is just a hype, which
will pass soon, because this hype lasts since years already and its impact is continuously
increasing. Why? Because social media has proven that the constant engagement
of people can do good in all aspects of live. And I do not only think of
companies but also of social initiatives that leverage social media to
advertise their objectives and receive the support they would not be able to
get without social media. One example is crowd founding which provides a
platform for all kind of purposes where people and organizations can present
their objectives and collect money.
But what is social media you might ask yourself, and yes, you are
asking the right question. Because only if you understand the holistic concept
of it you will see the potential power it has and you will understand how you
could best use it for your purposes. Social Media is a cross functional
business initiative and not only a marketing campaign. It can be used for many
purposes through your whole organization, so you have to be really clear on
your objectives.
Social Media has changed the business world we used to know. New
companies with new business concepts where founded - new positions were created
- social media budget became a stable position in company budgets.
So imagine if all these companies are strategically approaching
the web for their purposes - who is going to talk about your company then? How
will you make sure to capture your customer's attention, if you are not where
is your customer is. In these days, people spend more time in internet than
watching TV. So you have to wake up to assure your future success.
You think you are building the right bridge? Please share with me how social media helped you to successfully drive your business! What are your experiences? Do you think social media is just a bubble which will burst soon?
You think you are building the right bridge? Please share with me how social media helped you to successfully drive your business! What are your experiences? Do you think social media is just a bubble which will burst soon?