Social Media Blog

You have not incorporated social media in your business? Not even thought of it? 

Your business is on a bad path. Nevertheless what you are producing, selling or servicing, if you have not yet considered to leverage social media for your purposes you are more than late.

Now you might think "What is this social media all about?" I believe IT IS ALL ABOUT SOCIAL MEDIA. It is just a hype, which will pass soon, because this hype lasts since years already and its impact is continuously increasing. Why? Because social media has proven that the constant engagement of people can do good in all aspects of live. And I do not only think of companies but also of social initiatives that leverage social media to advertise their objectives and receive the support they would not be able to get without social media. One example is crowd founding which provides a platform for all kind of purposes where people and organizations can present their objectives and collect money.

But what is social media you might ask yourself, and yes, you are asking the right question. Because only if you understand the holistic concept of it you will see the potential power it has and you will understand how you could best use it for your purposes. Social Media is a cross functional business initiative and not only a marketing campaign. It can be used for many purposes through your whole organization, so you have to be really clear on your objectives.

Social Media has changed the business world we used to know. New companies with new business concepts where founded - new positions were created - social media budget became a stable position in company budgets.

So imagine if all these companies are strategically approaching the web for their purposes - who is going to talk about your company then? How will you make sure to capture your customer's attention, if you are not where is your customer is. In these days, people spend more time in internet than watching TV. So you have to wake up to assure your future success.

You think you are building the right bridge? Please share with me how social media helped you to successfully drive your business! What are your experiences? Do you think social media is just a bubble which will burst soon?